To commemorate its 25th anniversary in Egypt, Majid Al Futtaim organized a strategic media roundtable featuring Ahmed Galal Ismail, the company’s CEO. This was Ismail’s first media engagement since his appointment in 2023. The PROs played a pivotal role in planning and executing this event, bringing together top-tier media outlets to discuss Majid Al Futtaim’s legacy and future plans. The event generated a significant PR value of EGP 7.3 million.
In addition to the roundtable, The PROs coordinated high-profile one-on-one interviews to further amplify the company’s vision. The roundtable coincided with the partial reopening of City Centre Alexandria and a gala dinner. The PROs engaged VIPs, media figures, and collaborated with the Alexandria Governor’s office to ensure smooth press coverage. The gala served as a dual-purpose event, celebrating the company’s anniversary while reinforcing its brand and strengthening relationships with key stakeholders.
