Transforming Visions

into Powerful Narratives

The PROs is a public relations and communication consultancy firm that aims to disrupt the status quo and bring about an avant-garde PR approach to its growing portfolio of clients. Our mission is to deploy our multi-sectorial expertise to provide integrated consistent quality communications services to our clients as their trusted PR and Communications partner.

Our Services

Research & Analysis

Crisis Management

Content Development

Strategizing

Digital PR

Sustainability

Media Training

Event Management

Media Management

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Clients

Founder, CEO

Rowaidah Bibers

With more than 15 years of experience in the PR and Communications field, Rowaidah Bibers is a well-established PR figure in Egypt and the region. She has an extensive network of connections with media, C-suite level of local and international companies operating in the local market, government entities, and international bodies.

Hana Taha

Noha Fikry

Sara Hosny

Why Choose Us?

Innovation at the Core

Our work environment is a hub of creativity and innovation. We challenge the status quo, continuously pushing the envelope to deliver groundbreaking solutions that resonate and inspire.

Expertise You Can Trust

We bring industry knowledge, harnessing market research and analytical insights to guide our clients, providing strategic direction and informed decision-making.

Building Strategic Partnerships

Collaboration is vital to our success. We work hand-in-hand with our clients, understanding their vision and crafting strategic approaches tailored to their unique needs.

Agility & Flexibility

Recognizing the dynamic nature of the business world, we pride ourselves on our agility and flexibility, ensuring our strategies evolve in response to changing client demands and market conditions.

The PROs in Numbers

Testimonials

Lydia Matta | PR Manager

“Hiring the PROs as our media retainer agency was a great decision. Throughout the past two years, they have shown pure ownership and dedication towards Amazon’s different projects. Their strong media relations and daily support proves their competence and reliability, that we consider them an integral part of our team. It is truly a pleasure to have The PROs as our media arm.”

Fatma Eltohamy | Corporate Communications Manager

“With their mixture of professionalism, creativity and flexibility, the PROS team have been the ultimate PR partner to work with. They have displayed over and over their utmost dedication and eagerness for perfection on all the projects we have shared and all of that with a positive attitude and beautiful smiles.”

Nada Elbardesy | Marketing & Brand Communication Manager

“We have found a true partnership with The PROs, as the team has been a tremendous asset to Hayat Egypt. The PROs’ experience, relationships, and specialty in PR for the consumer industry have given us unparalleled exposure and contributed to our growth and reputation in a crowded market. The PROs’ team is considered an extension of our team and has been responsive to our needs to obtain accurate and timely information whenever needed, as well as preparing media collateral in timely manners. We could not have chosen a better partner in PR.”

Menna Onsi | MarCom Manager

“We've had the pleasure of working with The PROS as our trusted PR agency for several years, and they have consistently exceeded our expectations. Their professionalism, expertise, and in-depth understanding of the Egyptian market have been invaluable in helping us strengthen Signify Egypt's brand presence and effectively communicate with our stakeholders. We look forward to continuing this successful partnership for years to come.”

Heba Fayed | Senior Marketing Manager

“Our collaboration with The PROs PR agency has been exceptional. They played a crucial role in achieving key milestones and significantly boosting the visibility of our malls’ communications. Their seamless execution and strategic insight have greatly enhanced our media presence and brand impact.“