The PROs played a pivotal role in the successful partnership between Signify Egypt and Misr El Kheir Foundation for the “Taqat Nour” initiative. From crafting the initial proposal and theme to identifying key partners, The PROs executed a comprehensive communications and PR strategy that amplified the initiative’s impact, generating a reach of over 320 million people.
A high-profile press conference brought together key stakeholders. Through strategic media relations and innovative digital outreach, the “Taqat Nour” initiative highlighted Signify’s commitment to enhancing lives through lighting, benefiting more than 117,000 students.
