The PROs meticulously crafted the media strategy for Ski Egypt’s groundbreaking snow challenge, the world’s first indoor snow rally collaboration, featuring 4×4 off-road vehicles conquering obstacles on Egypt’s highest slope.
To ensure maximum impact, The PROs employed a diverse range of PR tools, including radio and TV coverage, digital media, and influencer collaborations across all social media platforms. This comprehensive approach reached a wide audience, generating excitement and interest in this unique event.
