The launch of ROX ESI Egypt marked the beginning of a strategic joint venture between Ezz Elarab Elsewedy Investments (ESI) and ROX, introducing a new chapter in smart luxury electric mobility in Egypt. Held at Abdeen Palace, the ceremony brought together senior government officials, business leaders, investors, and media representatives to unveil a shared vision that combines global technology with local industrial expertise to support Egypt’s ambitions in manufacturing, investment, and exports.
Through strategic messaging, media relations, and integrated communications support, The PROs shaped a compelling narrative around the partnership, strengthening stakeholder confidence and positioning ROX ESI Egypt as a driving force behind the future of mobility in Egypt.
